The iconic English label announced today that they are changing their ways. Their runway.

Collections will now consist of only 2 shows per year, where the men’s and women’s show will be combined. And, here’s the best part. You can now buy it directly after the show. Either online, or in the store.

Christopher Bailey, CEO and previously the Creative Director, explained that they want to keep the Burberry experiences closer together, creating a true connection between the runway and the store.

The House had systematically started to close this time gap between the show and the moment it arrived in stores for the past couple of seasons. By September 2016, the gap will be closed. What you see on the runway, you can buy from your front row seat.

Pioneers in the social media world when it comes to luxury fashion, Burberry introduced live streaming, instant purchasing and live digital campaigns. They’ve combined their labels and streamlined collections, all with the global client in mind.

Traditional yet timeless, Burberry has just introduced us to a whole new way of shopping.runway